CrossFit & Strength Gym Website Design
High-energy CrossFit websites built for competitive differentiation, trial sign-ups, and community growth.
Built for:
What this page covers
Program showcase
Highlight classes and training tracks.
Trial bookings
Make intro sessions simple.
Community proof
Win trust with outcomes.
Membership sales
Clear pricing and plans.
What This Means for CrossFit & Strength Gyms
Strength gyms need performance-focused storytelling and fast booking flows to stand out locally.
More intro class leads
Direct-to-book trial flows.
Stronger community trust
Athlete stories and coaching credibility.
Local dominance
SEO for CrossFit and strength queries.
Focus features for strength gym sites
Showcase coaching, programs, and results with conversion-first design.
Program showcase
Highlight classes and training tracks.
- Program landing pages
- Coach bios
- Performance results
Trial bookings
Make intro sessions simple.
- Drop-in scheduling
- Waiver forms
- Instant confirmations
Community proof
Win trust with outcomes.
- Athlete stories
- Before/after wins
- Competition highlights
Membership sales
Clear pricing and plans.
- Membership tiers
- Stripe checkout
- Limited-time offers
Universal Core Packages
These apply across all sectors and are customised per niche.
Essential Industry Website Package
Ideal for new or growing UK businesses.
- 7-page custom-designed website
- Industry-specific content writing
- On-page SEO foundation
- Technical optimisation
- Google Business Profile setup
- 3 branded social media profiles setup
- Contact & enquiry forms
- GDPR-compliant structure
- SSL & security setup
- 30 days post-launch support
Growth CMS Package
For businesses ready to scale visibility.
- Everything in Essential
- Dynamic CMS (WordPress or custom CMS)
- Blog functionality
- Advanced SEO architecture
- Schema markup
- Conversion-focused landing pages (3)
- Booking/payment integration (if applicable)
- Analytics + Search Console setup
- 60 days support
Authority Industry Package
For established firms competing aggressively in UK markets.
- Everything in Growth
- 15+ pages
- Local SEO setup (1 city)
- 5 SEO blog posts
- CRO optimisation
- Email marketing integration
- Reputation management setup
- Advanced security & backup
- 90 days support
Optional monthly care plans available from £149/month.
Explore our main hub: Website Development UK
Case study snapshot for a CrossFit box
An 8-week refresh focused on trials and membership conversion.
Intro Bookings
+24%
Membership Sales
+17%
Local Visibility
+21%
Related insights
Strategy and SEO guidance tailored to fitness brands.
Let’s build a stronger gym website
Turn workouts into memberships with a conversion-first site.
Book a Strategy Call