Website Development

Fashion eCommerce Website Development

Fashion eCommerce websites built for product storytelling, conversion, and repeat purchases.

Built for:

Fashion brandsDTC apparelLuxury boutiquesStreetwear labels

What this page covers

Product catalog systems

Fast discovery with filters.

Checkout optimization

Reduce friction at purchase.

Brand storytelling

Make products feel premium.

Retention flows

Grow lifetime value.

What This Means for Fashion Brands

Customers buy with emotion. Your site needs compelling visuals, fast checkout, and mobile-first UX.

Higher conversion rates

Optimized product and checkout flows.

Stronger brand perception

Premium storytelling and imagery.

Repeat purchase lift

Retention-first journeys and offers.

Focus features for fashion eCommerce

Conversion-first stores built for style and scale.

Product catalog systems

Fast discovery with filters.

  • Variant support
  • Collection pages
  • Smart filters

Checkout optimization

Reduce friction at purchase.

  • Guest checkout
  • Stripe payments
  • Abandonment recovery

Brand storytelling

Make products feel premium.

  • Lookbooks
  • Campaign landing pages
  • UGC showcases

Retention flows

Grow lifetime value.

  • Email capture
  • Loyalty hooks
  • Reorder prompts

Case Studies & How We Solve Industry Challenges

Case Study: FitGear Online Store

Problem

  • Low online sales conversion
  • Slow checkout and high abandoned carts
  • Poor mobile experience

Our Solution

  • Built a Shopify or WooCommerce site with fast, responsive design
  • Integrated streamlined checkout and payment gateways
  • Added abandoned cart email automation
  • Optimised product pages with SEO and structured data

Results

  • 30% higher sales in 2 months
  • Reduced abandoned carts by 40%
  • Increased mobile conversion rate by 35%

Universal Core Packages

These apply across all sectors and are customised per niche.

Essential Industry Website Package

From £1,499

Ideal for new or growing UK businesses.

  • 7-page custom-designed website
  • Industry-specific content writing
  • On-page SEO foundation
  • Technical optimisation
  • Google Business Profile setup
  • 3 branded social media profiles setup
  • Contact & enquiry forms
  • GDPR-compliant structure
  • SSL & security setup
  • 30 days post-launch support
Most Popular

Growth CMS Package

From £2,750

For businesses ready to scale visibility.

  • Everything in Essential
  • Dynamic CMS (WordPress or custom CMS)
  • Blog functionality
  • Advanced SEO architecture
  • Schema markup
  • Conversion-focused landing pages (3)
  • Booking/payment integration (if applicable)
  • Analytics + Search Console setup
  • 60 days support

Authority Industry Package

From £4,950

For established firms competing aggressively in UK markets.

  • Everything in Growth
  • 15+ pages
  • Local SEO setup (1 city)
  • 5 SEO blog posts
  • CRO optimisation
  • Email marketing integration
  • Reputation management setup
  • Advanced security & backup
  • 90 days support

Optional monthly care plans available from £149/month.

Explore our main hub: Website Development UK

Sample Projection

Case study snapshot for a DTC fashion brand

A 10-week build focused on conversion and mobile UX.

10-week rolloutMobile-firstBrand storytelling

Conversion Rate

+21%

Average Order Value

+16%

Repeat Customers

+14%

Ready to scale your fashion store?

Build a premium eCommerce experience that converts.

Book a Strategy Call