Websites, Search Pipeline & ERP for UK B2B Companies
We partner with UK manufacturers, technology firms, distributors, and professional B2B organisations to replace fragile tech stacks with high-conversion websites, organic revenue pipelines, and unified Odoo ERP operations.
Most B2B companies lose deals to complex sales cycles. We build enterprise platforms that simplify quoting, track pipelines, and close faster.
Tailored Systems for 4 Core UK B2B Sectors
B2B is not a generic monolith. A specialist manufacturer requires complex MRP and distributor portals, while a B2B SaaS requires high-conversion product positioning and self-service demo funnels.
The 4 Core UK B2B Sectors We Serve
Technical product specifications, downloadable CAD sheets, RFQ quotation workflows, and Odoo MRP bills of materials.
Enterprise SaaS positioning, automated demo bookings, self-service developer documentation, and Stripe billing pipelines.
Password-protected B2B ordering portals, customer-specific price tiers, and multi-warehouse Odoo inventory management.
Executive case study positioning, high-intent commercial search dominance, and automated inbound deal funnels.
The 4 Structural Bottlenecks Holding Back UK B2B Growth
1. Complete Outbound Dependence
Relying purely on referrals or expensive outbound sales reps leaves revenue fragile. When your website fails to rank for commercial evaluation queries, modern buyers who prefer self-directed research choose competitors.
2. Fragmented Operational Software Stack
Running CRM in HubSpot, inventory on Excel spreadsheets, accounting in Xero, and order tracking on email. Teams waste hundreds of hours manually re-entering data, leading to fulfillment delays and lost orders.
3. The SaaS Subscription Tax
Paying £20k–£50k annually across dozens of per-seat SaaS tools that don't speak to each other. An open-core ERP like Odoo eliminates these recurring penalties and gives you permanent ownership of your data.
4. Friction-Heavy Buyer Journeys
B2B buyers expect fast answers, clear scopes, and seamless communication. Websites that hide capabilities, load slowly, or force multiple phone calls before sharing basic project pricing lose 70% of potential pipeline.
Commercial Qualification: Is ExoGrow the Right Fit for Your Business?
- Established UK B2B companies generating £500k to £20M in annual revenue.
- Businesses with complex products, custom trade pricing, or multi-step sales cycles.
- Operations leaders looking to replace disconnected SaaS tools with a unified Odoo ERP platform.
- Directors who value transparent fixed-scope delivery and measurable inbound pipeline.
- Direct-to-consumer (B2C) lifestyle brands or dropshipping operations.
- Early-stage startups seeking cheap boilerplate templates with no operational complexity.
- Companies looking for cheap overseas outsourcing with no architectural oversight.
- Organisations looking for vanity social media posts with no commercial revenue tie-in.
Explore B2B Commercial Scoping & Pricing Assets
Review our transparent project pricing guides, ERP migration analysis, and B2B search benchmarks:
One System. Your Website, Leads, and Business All Connected.
Four things that work together so your business never has to chase prospects or manage sales admin manually.
Everything Your B2B Business Needs to Win More Clients.
Six services built for B2B companies. Each one connects to the others.
We Don’t Just Build. We Deliver Measurable Growth.
Audit and Strategy & Insights
We align on your goals and build a strategic foundation for a tailored, high-performance solution.
Audit and Strategy
We map your supply chain to identify digital gaps where you lose leads or waste hours on manual entry.
Launch and Connect
Your systems go live seamlessly. We sync your funnels to your TMS and WMS for perfect data flow.
Optimize and Grow
We deliver ongoing SEO and reporting, focusing on increasing delivery rates and operational margins.
Numbers from B2B businesses that made the switch.
No projections. No estimates. Just what happens once everything is running.
The right people can't find you online
A competitor ranks above you when a facilities manager, operations director, or procurement lead searches for your services. It does not matter how good the work is if they never reach your website.
Leads go cold before anyone follows up
A prospect fills in a form. It sits in an inbox. By the time someone picks it up, they have already had a call with a competitor. In B2B, speed of follow-up is where deals are won or lost.
Sales and operations on separate tool
Leads in a spreadsheet. Proposals going back and forth over email. Invoices in a different system entirely. Hours disappear every week just moving information between platforms that should be connected.
No clear picture of what marketing is actually doing
Money going into ads or content with no reliable way to track which activity is generating pipeline. Without that visibility, there is no way to grow revenue predictably.
Common Questions About B2B Marketing and CRM.
What types of B2B businesses do you work with?
We work with professional services firms, IT companies, logistics businesses, facilities management companies, accountancy practices, law firms, and recruitment agencies. If you sell to other businesses and need a reliable way to generate and convert leads, we can help.
How long before we start seeing new leads?
Google Ads campaigns go live within 30 days and start generating enquiries from month one. SEO typically takes 60 to 90 days to show ranking improvements for your core service keywords. Both run together so you get short-term results while the long-term foundation builds.
Do we need to replace our existing software to work with you?
Not always. We assess what you already use before recommending anything. Where Odoo makes sense, we implement it to replace disconnected tools. Where your existing systems are working, we build around them.
What does the CRM and sales automation actually do?
Every new enquiry gets logged, assigned, and followed up automatically. No lead sits in an inbox waiting for someone to action it. You get a full view of your pipeline, proposal status, and client activity without chasing your own team for updates.
How is ExoGrow different from a standard digital marketing agency?
Most agencies handle one thing. We connect everything. Website, SEO, paid campaigns, CRM, and operations automation built and managed as one system. You get consistent lead flow and a business that runs more efficiently at the same time.
Do you have experience in B2B Business?
Yes, we have delivered tailored digital solutions specifically for this vertical.
How long does a project typically take?
Depending on the scope, most websites and marketing campaigns launch within 3-6 weeks, while software implementations can take 6-12 weeks.