B2B SEO Pricing UK 2026: Complete Guide to Costs, Packages and What You Actually Get

How much should you pay for B2B SEO in the UK in 2026? If you ask ten different agencies, you will get ten different answers. Some charge £500 a month. Others charge £10,000. Most hide their prices behind a “contact us” form.

This guide is different. I run a small B2B SEO agency called ExoGrow Solutions. We work with manufacturers, software companies, logistics firms, and professional services across the UK. I am going to tell you exactly what we charge, what other agencies charge, and – most importantly – what you should expect to get for your money.

B2B SEO pricing table 2026 – what you can expect to pay

Based on our own pricing and analysis of 15 other UK B2B SEO agencies, here is a realistic breakdown. These are monthly retainers.

Why is there such a huge range in B2B SEO costs?

The price difference comes down to three things: what is included, who does the work, and how competitive your industry is.

What is included (the biggest factor)

A cheap SEO package might only include “monthly reporting” – which often means automated tool output with no real action. A proper B2B SEO package includes technical fixes, content creation, link outreach, and now also GEO (Generative Engine Optimisation) to get you cited inside AI answers.

Who does the work

Agencies with UK‑based strategists cost more than freelancers or offshore teams. You pay for experience, communication, and accountability. At ExoGrow, you speak to the same person every week – no handovers, no confusion.

Competitiveness of your keywords

Ranking for “accounting software UK” takes far more work than ranking for “SEO Huddersfield”. The more competitive your market, the more content and links you need, and the higher the cost.

Hidden costs that B2B SEO agencies often don’t mention

Too many business owners sign a contract and then get surprised by extra fees. Here is what to ask about upfront.

• Content writing: Some agencies charge SEO + content separately. A single blog post can cost £100‑£300. Ask if it is included.
• Link building budget: Quality backlinks often require paying for directories, guest posts, or digital PR. Some agencies bill this on top.
• GEO / AI optimisation: Most agencies don't even know what GEO is yet. Those that do may charge extra for schema markup and data tables.
• Website fixes: If your site is slow or broken, the agency may charge extra for development work. ExoGrow includes minor technical fixes, but larger overhauls are scoped separately.
• Reporting tools: Some agencies pass on the cost of tools like Semrush or Ahrefs. We include them.

At ExoGrow, our quoted price is the price. No surprises. If we need to write content, we write it. If we need to build links, we build them. The only time we charge extra is if you want something completely outside the original agreement – like a new e‑commerce section or a CRM integration.

What is GEO and why it now belongs in every B2B SEO package

Generative Engine Optimisation (GEO) is the biggest change in search since Google itself. In 2026, over 60% of searches on Google show an AI Overview at the top. ChatGPT, Perplexity, and other AI tools are also becoming search destinations for B2B buyers.

If you optimise only for traditional rankings, you will see impressions but no clicks – because the AI answers the query without sending traffic to your site. GEO fixes that by making your content the source that AI models cite.

What GEO includes (and why it costs a little extra)

• Adding FAQ and HowTo schema markup to your pages
• Creating original data tables that AI models love to quote
• Rewriting headings as natural language questions
• Adding a “what the AI missed” section to drive curiosity clicks
• Tracking your brand mentions inside AI answers (custom reporting)

Real example: What a £1,500 per month B2B SEO campaign actually looks like

Let me walk you through a typical month for a mid‑sized B2B client. This is not a hypothetical – it is what we deliver.

• Week 1: Technical audit and fix any critical issues (slow pages, broken links, missing schemas). Review keyword performance and adjust targets.
• Week 2: Write and publish two industry‑specific blog posts (1,200‑1,500 words each). Optimise internal links to service pages.
• Week 3: Outreach for backlinks – contact industry directories, trade associations, and relevant blogs. Build 2‑4 new links.
• Week 4: Update GEO elements – add new FAQ schema based on customer questions, refresh data tables with latest stats. Provide a live dashboard report and a 30‑minute video call.

That is 25‑30 hours of work per month. At £1,500, that works out to about £50‑£60 per hour – very reasonable for experienced UK‑based SEO work. Anything cheaper usually means less work or lower quality.

B2B SEO pricing by agency type – who should you choose?

For most B2B companies with revenue between £1m and £10m, a small specialist agency offers the best balance of expertise, personal attention, and reasonable cost. That is exactly where ExoGrow sits.

Frequently asked questions about B2B SEO pricing – answered from real searches

These are the exact questions business owners type into Google and AI tools.

What the AI overview missed – and why you should talk to a real person

The AI answer at the top of Google will tell you generic things like “SEO costs vary depending on your needs”. It will not tell you:

• Which specific backlinks work for B2B companies (hint: industry associations, trade publications, and supplier directories).
• How to structure a pricing page so AI cites your numbers (most agencies hide pricing, so AI cannot cite them).
• The exact GEO checklist we use: 14 schema types, 6 mandatory data tables, and 25+ question headings.
• Why 80% of cheap SEO packages are just automated reports with no real human work.

That is why you need a conversation with someone who does this work every day. No chatbots. No sales scripts. Just honest advice.

Ready to invest in B2B SEO that actually works? Let’s talk

You can keep guessing, trying cheap freelancers, or reading generic guides. Or you can work with a small team that specialises in B2B and GEO.

• Transparent pricing from £800 to £3,500 per month – no hidden fees.
• GEO included in every package – you will get cited inside AI answers.
• Real human account manager – you get my mobile number.
• Month‑to‑month contracts – cancel anytime with 14 days notice.
• We do not stop until your site is properly optimised – even if that means extra hours on our side.

ExoGrow Solutions is based in Huddersfield, West Yorkshire. We serve B2B companies across the UK. No chatbots, no outsourcing, no hidden fees. Just honest SEO that delivers leads.